Model Colt 1911 America Most Historic Hack

Model Colt 1911 America Most Historic Hack

First designed by John Browning in the early 20th century, the Colt Model 1911 was a semi automatic pistol which was widely used by the US military especially in World War and in the Vietnam war, although officially operated since its invention in 1911 to 1986. It was originally designed with the use the US military in mind, and was first used during the Philippine-American war as a substitute for the current 0.38 revolver, which was deemed less effective against attackers. This is where the gun of this gun began to be used. There are some early candidates who intend to replace the current standard issue revolver, and some designs are proposed by several companies, including Smith & Wesson, Bergmann, Knoble, and of course Colt. Initially, no design was deemed adequate, but after some experimentation and development, Browning’s design proved superior. It was found that the Colt M1911 is more easily separated, more reliable, and allowed for more accuracy. For this reason the weapon is still used heavily, despite the fact that it was replaced as a standard weapon by the U.S. government. with M9 Beretta at the end of the 20th century. M1911 is not uncommon among military and police forces to this day, due to its relative reliability and ease of use. Its popularity and usefulness is particularly prevalent among US Marines, although it is also a weapon commonly used by other military populations around the world, and the military forces of some countries use it as official weapons, including Turkey, Thailand, the Philippines. , Argentina, and Greece. Because of its small profile, because of its single-stack magazine, this is a popular  Model Colt 1911 America Most Historic Hack  choice for both civilians interested in weapons for hidden carry purposes. Easy to use and quite easy to fix (depending on how wide the adjustment is), it’s also quite cost-effective. This is a very versatile weapon, because there are many models available for different special uses, and this is an easy weapon to customize. Therefore, M1911 has seen widespread use in all types of applications, both military and non-military. Colt produced three models for civilian use: Colt Government Mk. Series IV 7, Government Colt Mk. Series IV 80, and Colt Series 1991. However, Colt is not the only manufacturer of this design, and there are a number of manufacturers that produce these basic weapons. This can vary slightly in the design, or in the adjustment level. Some of these manufacturers include:
• Remington • Springfield • Wilson • Les Baer • Pulau Batu • Nighthawk

Model Colt 1911 America Most Historic Hack

There are also many others, including small producers who can produce highly customized versions of M1911. Customization of M1911 may include changing the scene, adding a hammer or special trigger, or even adding accessories such as coverage. Many gun enthusiasts or competing gun shooters start with the basic model and add modifications to improve accuracy or reduce defeat.

1911 is already in history books as a great piece of American ingenuity. If you have never had the pleasure of shooting one I would suggest that you find a friend who owns one and try it or rent one in the range, you will not regret it! John Browning was the man ahead of his time. Send me a message telling me what you think on Bluegrass Hobbies and happy shooting !!

Why You Should Always Bring Taser with You?

Why You Should Always Bring Taser with You?

Are you thinking of buying a high-quality taser like Taser Bolt for self-protection, but you’re wondering if this is really worth it?

The short answer is yes – it’s worth it.

We put together a guide to help anyone on the fence about buying taser making the right decisions, and how to carry and use taser properly.

Check out our informative guide!

What is taser
When people hear the word “taser” they tend to think of taser gun or stun gun.

However, there is a considerable difference between the two.

Firearms have two knots attached to a gun which, when activated, make a “pop” of electricity moving between the vertices. Firearms need to be in contact with a person’s skin to effectively “stun” them.

Tasers, on the other hand, fire electrodes up to ten to fifteen feet. Instead of electricity running between two vertices on the device, electricity flows between the point where the node is on the target and the device.

A stun gun can penetrate a number of clothing but will not paralyze the target. Conversely, a stun gun will shock and cause a surprising amount of pain to the transient target. This device is better for scaring off attackers and intimidating them with loud pop and lights.

Taser has the ability to paralyze the target and better stop the attacker without getting too close to it. However, the downside is taser only gives you one shot, so your goal better be good.

Overall, taser is slightly superior to the electric stun because of its own strength.

Why You Should Always Bring Tasers With You?
Carrying a taser is a simple way to protect yourself without firearms.

They are safer than firearms.

It is important to note that the taser or stun gun can cause serious injury to the attacker and can sometimes lead to death.

But they are still much safer than firearms, both for yourself and for your potential attackers.

They are easy to hide.

Taser guns are small and compact.

They can fit in a wallet or rear pocket quite easily and inconspicuously. Some tasers are so small that they can be attached to keychains for easy access.

Not all countries are open-ended …

… and not everyone is comfortable carrying a gun around.

Taser guns and firearms are not considered firearms and are legal to be owned in forty-five states.

However, in some states there is a ban on carrying your baggers, so it brushes out what your state regulation is important.

They are useful if you are a woman and alone.

It is unfortunate that we live in a world where women can not walk alone at night without potential harm.

Women can better protect themselves by letting their bags in bed at home every night.

Five Profitable Hair Extension Techniques

Five Profitable Hair Extension Techniques

 

Top 5 Money Making Hair Extension Techniques
With the growth of Hair Extensions let’s examine the most profitable techniques for your mobile business or Salon

We’ve seen hair counseling market grow for the last 15 years, now there’s more hair extension techniques than ever before and it can be confusing to decide which one is right for your business or your clients. Five Profitable Hair Extension Techniques

If you are thinking of becoming a qualified technician, it is important to consider how potential clients can make decisions. Some people will make decisions based on their budget, others about their hair type and lifestyle, some of which are recommended by their friends. While these points are interesting, it is important for you to consider techniques that will serve your clients and keep them coming back.

Here are some tips to help your decision making process.

1. Wig: Wigs are a quick and easy way to give clients a quick makeover. All you need to remember is that a cheaper wig is getting less natural will be noticeable. If you have a client with special needs then maybe make a profit of at least 28%. We know that the internet has changed many shopping habits and clients can search their own wigs online or in some street hair suppliers store for just £ 25.00. Sourcing or even creating custom wigs for clients is an alternative route and they will pay between £ 220- £ 600 for a good quality wig that can last up to 12 months. MAKE WIG 4HOURS, 1 HOUR INSTALLATION – NOT PROFIT

2. Haircuts: There are many different haircuts from the ponytail to complement the hair attachments with different colors, curls, straight or webbing. There are also special haircuts for thinning hair that can help disguise thinning hair problems. The thing to keep in mind is that haircuts are not often very safe and can make the client feel a little self-conscious. Several pieces of ponytail can be fixed safely, temporarily. INSTALLING 45 MINS. NOT PROFIT

3. Integrated Weave: Currently when the rest of the hair is sewn into a smooth watermelon that is then hidden by most of your hair on top. This is a popular technique because if done right it can look very natural and offer a powerful and safe hair enhancement solution. If clients take care of their hair they can reuse it when they tighten it again. Clients can pay between £ 190 – £ 430 for integrated weave and £ 60 – £ 120 for retighten every 8 weeks. 2 HOUR INSTALLATION – RETIGHTEN 1 HOUR – VERY PROFIT Five Profitable Hair Extension Techniques

4. Pre-tips: These are small haircuts that have been pre bonded together. They can be added in parts around the head to aid thickening, giving the impression of highlights or lowlights and lengths. Pre-tips can be applied using heat, micro rings or even small elastic bands. Be aware that they should be removed professionally so as not to damage your own hair. Clients can pay between £ 160 – £ 500 for installation. Retighten every 10-12 weeks can be expensive because it involves removal and repetition (sometimes new hair) £ 55 per hour. MAKE PRE-TIPS 1 HOUR – 2 HOUR INSTALLATION – RETIGHTEN – 4 HOURS – VERY PROFITS

5. Strand by Strand (lem gun): This is where the hot bond heated in the glue gun is used to tie the small hair part to the hair of the receiver. It was a very popular technique 6 years ago, but requires professional removal and application by qualified technicians. Can give flunway hair look somewhat passable fingers of their clients. This is a very time-consuming and much better technique for long-term use over 3-4 months. Clients can pay anything between £ 400 – £ 2100. INSTALLATION – UPTO 5 HOURS – RETIGHTEN – 6 HOURS – EXCELLENT MODERNALS.

6) Clips in hair extensions: These are now very popular. The best is used to lengthen the length of long hair preferably. If the hair is shorter they do not sit well because they can be a bit big in appearance. They do not offer much security unless they have been professionally equipped. This happens when a very small cornrow is finished and the clip is folded because of a lot of extra security. Good for evening events but not recommended for long-term use. Clients can now buy it themselves or even get them from purchasing hinged feathers. NOT PROFIT

7) Clean Weave: This technique is used when clients want to extend only part of their hair or if the client suffers from uneven alopecia. This technique is suitable for 2-4 months usage. Clients can expect Five Profitable Hair Extension Techniques

Jack the Ripper Map of Whitechapel & Spitalfields 1888

Jack the Ripper Map of Whitechapel & Spitalfields 1888

Jack the Ripper is an almost mystical figure that still haunts us today. Many writers have tried to uncover their identity without success. Besides this, no one managed to explain the horrific motives behind his gruesome murder and why they stopped so suddenly. What was the identity of the man, known as Jack the Ripper, who, toward the end of the nineteenth century, held the entire East End of London, England, in the unchallenged clutch of terror.
And what about Spitalfields and Whitechapel, the land of his murder? Slums, alleys, doss houses, public houses and official institutions are almost gone today.

Jack the Ripper Map of Whitechapel & Spitalfields 1888

Mapping Spitalfields and Whitechapel in 1888 as accurately as it may have taken 10 years to complete. Finally, the definitive 1888 map of the area where Jack the ripper killed his victim was ready.

How many women killed Jack the Ripper? There is no simple answer. At least four, maybe five, maybe eight, or even eleven. Most Ripperologists accept that the killer killed only five, called ‘Canonical Five’, but no one is sure about that.

Jack the Ripper’s Victim. Jack the Ripper Map of Whitechapel & Spitalfields 1888

Here we convey the alleged victim of Jack the Ripper. Not only canonical 5, but almost all Whitechapel murder victims, leaving only more clear.

Annie Millwood: Spitalfields Chambers, 8 White’s Row, Spitalfields.

Annie was attacked and stabbed in the legs and lower body on Saturday, February 25, 1888 at her home, by a strange man with a buckle knife.

Annie made a complete recovery, but strangely, just a month later on March 31, she collapsed and died of natural causes, unrelated to previous demon attacks.

There’s Wilson: 19 Maidman St, Mile End. Jack the Ripper Map of Whitechapel & Spitalfields 1888

On March 28, 1888, There was attacked at his home, and was stabbed twice in the throat. The motive was apparently robbery, because the attacker asked for money first before stabbing. There were times when he said he did not have it. Some survive the attack and live to tell the story.

Emma Elizabeth Smith: 18 George Street, Spitalfields.

Emma Smith is a local prostitute. On Easter Monday, April 3, 1888 he was attacked by a group of youths at the intersection of Osborn Street, or Wentworth Street) and Brick Lane.

Although he was almost certainly not the victim of Jack the Ripper, with his death, the police opened the Whitechapel murder file, a file that included the Jack the Ripper murder.

Emma Smith died on April 5, 1888, at London Hospital due to her injuries

Martha Tabram a.k.a. Martha Tabran, or Emma Turner: The House of Satchell Lodging, 19 George Street, Spitalfields. Martha Tabram is a local prostitute. He was killed on the first floor on the steps of the George Yard Building, some time in the early hours of 7 August 1888. He had been stabbed 39 times. Mary Ann ‘Polly’ Nichols: born on August 26, 1845 Polly Nichols was murdered on the morning of August 31, 1888. His body was found in Buck’s Row, Whitechapel, at about 3:40 to 3:45 am.

Annie Chapman aka Dark Annie, Annie Siffey, Sievey or Sivvey: born in September 1841. He was killed some time in the early hours of September 8, 1888. His body was found just before 6 am in the backyard 29 Hanbury Street Elizabeth Stride aka ‘Long Liz’ : born on November 27, 1843. He was killed some time between 1250 and 1255 on September 30, 1888. His corpse was found at around 1:00 pm at Dutfield’s Yard, Berner Street.

Catherine Eddowes a.k.a. Kate Kelly: born on April 14, 1842 He was assassinated some time between 01:35 and 1:45 in Miter Square on September 30, 1888

Mary Jane Kelly a.k.a. Marie Jeanette Kelly, Mary Ann Kelly, Ginger, Fair Emma: born in or around 1863. She was killed some time in the morning of November 9, 1888, at 13 Miller’s Court, Dorset Street.

Annie Farmer a.k.a. ‘Flossie’, ‘Tilly’, ‘Dark Sarah’ and ‘Laughing Liz’:

At about 9:30 am on November 21, 1888 Annie was allegedly attacked, and her throat was lightly cut, at the Satchell House Inn, on 19 George Street, Spitalfields, by a man described as “courtesy” in a suit, which turned out to be a blur. The police, however, were skeptical of his claim

Rose Mylett aka Catherine Millett or Mellett, ‘Drunken Lizzie’ Davis, ‘Fair Alice’ Downey: born on December 8, 1859. She was killed at about 2:30 and 4:15 on December 20, 1888. Her body was found. at Clarke’s Yard, between 184 and 186 Poplar High Street.

Alice McKenzie a.k.a. “Clay Pipe” Alice, Alice Bryant: born around 1849. He was killed around 12:30 July 17, 1889 at Castle Al

Insulated Conservatory Ceiling – Heavy Ceiling Conservatory – Reduce Heat Loss!

Insulated Conservatory Ceiling – Heavy Ceiling Conservatory – Reduce Heat Loss!

How to isolate the conservatory ceiling and what kind of profit can you receive through an isolated conservatory ceiling? To find out the right answer, we first need to answer the question why you need to isolate the conservatory ceiling. The simple answer is the usefulness and cost of energy.
Most of the time conservatories are not used because of temperature control problems in very hot or very cold weather. Homeowners began to think how this place could be used as best as possible for various purposes. How can I make it stable like the houses in my house without spending a bit of luck to warm up or cool it down.

 

Well, of course need better insulated! And when you realize this, you also start thinking about ways to isolate it. If you are not an expert in this business, there are many things that need to be addressed to accomplish such work effectively. You may involve professional conservatory ceiling insulation company. Well, this could be the best option – The option where you get a professional yet affordable conservatory isolation service – The choice where the technician is appointed for the job will leave your conservatories with a properly insulated conservatory ceiling. They will also ensure that their insulation system takes into account the need to address condensation and that all other areas are protected during the work.

Most of the time, people prefer to use conservatories to change as additional living space but there are actually many other uses for well-insulated conservatories. Many people find that once the conservatories are isolated, it creates the perfect breakfast room where they can relax and enjoy their garden – even in the depths of winter, and also at the height of summer.

To protect the conservatory ceiling, qualified and experienced technicians are required. Special tools and materials will be used by them to complete this task without error.

Isolation is ajob that needs to be done precisely. When you are looking for this, professional conservatory isolation services will give the best results. Properly insulated conservatory ceilings can reduce heat transfer – out of and into the conservatory. For this reason your conservatory will remain warm in winter and cool during the summer months. There are many advantages you can get with a conservatory ceiling.

The insulated conservatory ceiling can prevent up to ninety percent heat loss. During the winter months, surely it will create enormous energy savings. When the conservatory ceiling So, there is no need to shiver in winter when you have the best conservatory isolation service you want.

The insulated conservatory ceiling can also keep the conservatory significantly cooler during the summer months. Isolation for conservatory ceilings can provide great protection against high sunlight glare. For this reason, it can help keep the whole house cooler than outside climatic conditions during the summer.

History of Tobacco Pipes

History of Tobacco Pipes

The oldest traditional form of smoking, pipe smoking, originated thousands of years ago and can be found all over the world. Those looking for the best tobacco pipe in Westminster, Colorado may be interested to know about some of the pipes that have been available throughout history, as they can give them some idea of ​​what to look for. In America, many Native American tribes have pipes used for ceremonies, from religious ceremonies to sealing of covenants, along with their non-decorative pipes every day. Tobacco tobacco originated in South America, but gradually worked in the north and spread through North America long before European settlers arrived. History of Tobacco Pipes

On the other side of the Atlantic, a Greek historian named Herodotus wrote of a man who smoked a pipe around 300 BC. However, it did not really become popular in Europe until the sailors brought it back with them from the voyage with Columbus, Vespucci, Magellan, and other explorers. The pipe gained real popularity in the nineteenth century, and the pipe making became a craft enough, and at the same time, pipeline collection began to become a real hobby for some.

Although pipe smoking has declined in recent years many places including Americans, smokers and collectors have many options when looking for the best tobacco pipe in Westminster, Colorado or elsewhere. Today’s pipes, like old pipes, come in a variety of styles, with different rod and bowl shapes and a variety of decorative designs. They are also made of various materials. Ancient pipe is generally made of stone or clay or other local materials. For example, Eskimos often keep them out of the wildebeest horns while Europeans will sometimes name them from the horns of red deer or fallow deer. Other materials include glass, corncobs, and pumpkins. However, one of the most common tends to be wood, which is already available in many places and can be carved in various ways. History of Tobacco Pipes

Child Care Issues – what to keep in mind

Child Care Issues – what to keep in mind

The following suggestions come from my heart and my personal experience. I am not a lawyer. I graduate from college with a degree in Communication, however, is not eligible to offer professional legal advice. If you are reading this article, remember you should consult with a lawyer to get help for your specific situation. There are many, varied issues surrounding the legal custody of your children. Laws vary from state to state. Each individual situation is different depending on your personal circumstances, such as: marital status; work; income; other financial resources; family support; relationships with other parents; history of past abuse or domestic violence; arrest record; and the role of the past in the lives of children. The following ideas are just a few suggestions to consider if you are fighting for custody of your children or if you are afraid that you must fight the father / mother of your children for detention. My first suggestion comes from my own horrible experience. 1 – Do not think you should not fight for custody of your children.
Do not assume you know your father / mother very well, so you are not afraid to be forced to fight this man or woman to defend the rights of your parents. Do not foolishly believe everything the fathers / mothers of your children say to you. If they are planning to apply for custody of your children, do you really think they will tell you before? Obviously if they give you any kind of warning, you’ll have time to get your own lawyer and try to beat them in their own game. So of course, they will lie about their intentions if they plan to seek custody of your children. And they will try to make their lies sound so sincere, so convincing and so honest that you can be easily deceived. The only advice I have about how to distinguish between lies and truth is – go with your instincts. If you have reason to believe that they might think of applying for custody to your children, follow your heart. If you have any doubts about how honest they are with you, do not wait to see what happens next. Timing is very important, so do not delay actions to protect yourself if you feel threatened or misled in any way. 2 – Be careful with whom you trust with important information. You may be surprised at how quickly the word moves from what you say to a friend or some of your family members to a parent or other family friend. People love gossip. Rumors spread like wildfire with little concern for you or your children. The only way to extinguish the flame from your tragic situation is to close your mouth. Do not share your side of the story with anyone unless you are willing to risk your life and your future with your children for their loyalty to you. If you are hurt by the actions of your child’s father / mother, it is very difficult not to talk about your feelings of disbelief, anger, anxiety and destruction, but it can hurt you longer to share your experience. emotions even with your closest friends and family. You never know who will repeat what you say to whom and nothing is worse than being stabbed by someone you think you can trust. This is probably the most expensive and bitter battle of your life. Do not risk the consequences by revealing your significant defense factor to more than a few of your closest friends or family members, whom you trust with all your heart. The stakes are high in case of any custody. Gambling in these situations can reduce your credibility, destroy your reputation, undermine your defense strategy and significantly lower your chances of winning in court. 3 – hire a lawyer You need it

5 Tips on Remodeling the Bathroom

5 Tips on Remodeling the Bathroom

Bathroom renovation in Marietta is a sure way to increase the value of your home. Unfortunately, many homeowners are diving into remodel without thinking of the process through and ending up with a costly mess in the hands of those who never meet their expectations. Here are 5 tips to help you get through the bathroom remodel without losing your mind or all your money.
Do not cut corners

5 Tips on Remodeling the Bathroom

A well-designed plan is a plan that does not go without a hitch. The biggest mistake you can make is not to design your new bathroom on paper from start to finish. Layout and functionality are two aspects that you want to focus on. These are things that are not easily changed at the end of the project. If you do not like the color of your paint, it is easily fixed. What is not easily fixed is swapping vanities or adding tub / bathtub combo.

Consider Your Skills 5 Tips on Remodeling the Bathroom

Are you thinking to overcome the remodel yourself? It’s a great idea and can save you money, but only if your skills are in line with the project. You may be a great painter, but are you a construction and plumbing expert? If not, consider hiring a pro to help you with the installation of framing or plumbing. In some areas, you may not have a choice. Depending on your local building code, you may need to hire a licensed plumber or electrician to help lighting and water hooks in order to make it legal.

Avoid Trendy Materials

The trendy bathroom might look good now, but what does it feel like for 5 years on the road? Trends do not last forever and your new bathroom can look dated in a few years if you keep abreast of trends. A good design rule is to keep using classic equipment for items that are not easily changed. For example, choose a classic tile design for the bathroom while choosing a trendy tap for the sink. Faucets can be replaced for several hundred dollars or less, but a new tile work can fit into the thousands depending on the material you choose.

If Not Broke, Do not Fix It

The easiest way to break your remodeling budget is to start playing with plumbing and ventilation. You might think better if your sink is moved to the other side of the bathroom, but is it worth the extra money? When you start reinstalling the bathroom or start moving the air vents, that’s when the cost of renovation is out of control. Think long and hard if relocating a toilet or sink is worth the extra money. Will your new bathroom look less cool if this equipment stays in their place?

Hire Licensed Professionals

Once you decide to hire someone to help you with your bathroom renovation in marietta, make sure you choose a licensed and insured contractor in your city, county, and country. Hiring a professional without the right credentials can make you lose the desired result. Do not let your home become someone’s practical work.

Custom Las Vegas Wedding Ranks High Arranging Picture

Custom Las Vegas Wedding Ranks High Arranging Picture

Las Vegas (June 06, 2017) – Wedding is very special for couples and professional events and wedding planning companies can add the right touch to any wedding. Those who dream of getting married in Vegas in a perfect way with all the settings just adding to the celebration atmosphere can give the bank the Custom Las Vegas Weddings service. From arranging the various wedding ceremonies in ways tailored to transportation planning, flowers, every customized wedding is planned and executed perfectly by this ace in the field of event planning. Since 1996, Custom Las Vegas Weddings has helped clients to meet their wedding destinations and Red Rock Canyon wedding in Las Vegas scales the popularity chart. Custom Las Vegas Wedding Ranks High Arranging Picture

Those who are willing to marry in Las Vegas can take advantage of mobile ministry services, wedding planning assistance in conjunction with the traditional ceremony being conducted. This is the most hot Las Vegas wedding package that has become the USP of Custom Las Vegas Weddings. People can choose from a package of simplicity, simplicity plus photos, beautiful wedding tours, luxury packages, elegance packages and more! Customizations and add-ons as per partner’s request are available after a person chooses a package because each marriage must have a distinctive label from the couple walking down the aisle on that very special day.

Based on the couple’s needs, they can contact the Custom Las Vegas Weddings help desk, ask questions, get their queries clarified and ask for a quote in tune with their preferences and budgets. With over 20 years experience in their kitty, Custom Las Vegas Weddings with personal care has satisfied clients by acting as the best wedding planner, executing every wedding perfectly. Couples to take advantage of the services of these agents for weddings in Las Vegas need to check the availability of their needs, backup services, deposit amounts to book services, need to fill pre-licensed marriage applications and choose the ceremony that they want to be part of the wedding.

About Custom Las Vegas Weddings:
Custom Las Vegas Weddings is one of the hugely popular events and wedding planning agencies helping couples to have wedding options as per their choice according to their budget and needs. This two decade agency has been serving clients since 1996 and has received many awards and recognition. Custom Las Vegas Wedding Ranks High Arranging Picture

Key branding definitions

Key branding definitions

There is very little consistency in people’s understanding, or usage, of brand terminology. For clarity, we offer the following definitions:
A Product: is something that is produced to function and exists in reality.

 

A Brand: has meaning beyond functionality and exists in peoples minds.

Product Quality: has major influence on Brand Qualities.

Brand Qualities: are the thoughts, feelings, associations and expectations created by a Brand Identity.

Brand Identity: is the way in which a brand is expressed visually and verbally.

Branding: is viewing every customer related activity as part of the branding process and managing it accordingly. Everything a company does that affects its customer, affects the value of its brand.

Marketing: means making it easy and motivating people to buy your product – through product design, pricing, packaging, distribution, advertising, etc.

Brand Marketing: is pushing beyond product benefits to fulfill a strategic core promise. It means looking past the tangible to the intangible, accommodating buyers’ practical needs while resonating with their deeper feelings.

Brand Strategy: means deciding which products are going to be used to deliver which products and services to which customers. (This may involve usage of global brands, umbrella brands, megabrands, subbrands, flanker brands, brand extensions and brand families.)

Brand Equity: is the present value of the pre-established purchases, or the premium paid, for a brand’s products.

Why do we want a brand?

All brands start by speaking to the needs and aspirations of an audience. The aspiration is the brand identity: that’s the projection of how the brand wishes to be perceived by its target audience (as opposed to the brand image, which is the way the brand is, currently perceived).

Knowledge and appreciation of this core concept will allow the steward of the brand to develop the mission, build and nurture the market, maintain the brand philosophy, strategy, overall look and feel of the brand and, of course, the logo. What is the audience going to be satisfied with the message coming from the brand? What is going to help build a strong brand identity (what would weaken it)? How can the aspirations for the brand identity be reached?

Who’s Minding the Store?

The brand steward, usually the senior executive from the parent company, must protect and cultivate the immutable core of the brand (about 50%) in order to ensure that the brand remains strong. The steward manages the part of the brand that must remain fluid (the remaining 50%) in order to keep the brand relevant and exciting. Typically we see a freshness and evolution in the brand’s advertising and packaging, that’s the part of the brand that is constantly evolving. The steward is responsible for overseeing the advertising agency’s efforts to promote the brand, to develop brand segmentation internally (that is, the sub-brands) and to direct the packaging of branded products. The overall responsibility of the brand steward is to keep the brand on course and profitable.

Companies that have broad, strong brand recognition can diversify through their sub-brands more than narrowly focused companies. For instance, Brit Richard Branson, a courageous babyboomer, started his first business in 1968 at the age of sixteen and has cultivated companies in the entertainment area ever since under the umbrella, Virgin Group (www.virgin.com). First came Virgin Records. Ten years later Branson branched out Virgin Atlantic Airways, then a year later added Virgin Holidays. Two years after that Virgin expanded to include Virgin Airship & Balloon Company, Virgin Publishing and Virgin Hotels, among others. Branson, a highly visible and consistently strong leader, is the very essence of pioneer spirit and innovation. Consumers ‘get’ virgin’s abstract brand identity because Virgin’s broad target audience identifies with Branson and all he stands for: unencumbered global vision and maverick style. He is a self-proclaimed Virgin for life.

Durbrow offers this wisdom, “There is not a long-term advantage to having a Brand If the image is more than a reality, the people will be disappointed whenever they encounter the brand. all its hard work, ie, the Brands will not command a premium or create a preference for the company’s branded products. “